![]() A February 22nd tier list post ranking Firefox logos by Redditor TheGoldenDeer_ in /r/dankmemes appears to have launched the wave of backlash on Reddit. While the logo had been in use for over 18 months, a February 20th post by Twitter user erroneously claiming the Firefox brand logo was the current Firefox browser logo gained over 77,000 retweets and 562,000 likes (shown below).įrom there, posts about the erroneously perceived "death" of the Firefox fox began to spread on social media. Memes and widespread backlash to the logo did not begin until February of 2021. In July of 2019, the company began to introduce its most radical logo change to date, turning the browser's logo into a cartoon fox over a small purple circle (shown below) and introducing the orange swoop to represent the Firefox brand of products. ![]() One of the options included a stylized set of logos for all Firefox products, including a logo with no globe and an orange swirl to represent the Firefox brand (shown below). In July of 2018, Firefox polled its users about what their logo should look like in the future. On July 13th, 2017, YouTuber Riswan Hanafyah Harahap posted a video documenting the progression of the logo to that point (shown below). The design has gradually gotten less detailed over time. Originįirefox has been tweaking the original design of its logo, that of a fox encircling a globe, every few years since its inception in 2004. The typeface used for the logo system was also modernized, more rounded and sharp.Internet browser, firefox, design, graphic Aboutįirefox Minimalist Logo refers to a series of parodies mocking a new logo for the web browser Firefox released in February 2021, which used a more minimalist design then previous iterations that featured a cartoon fox encircling the globe. The color scheme is spot-on for creating a lively atmosphere and a friendly look-and-feel. Graphic ElementsĪ set of graphic elements gives room for designers to play with. The new color scheme looks pretty much like a rainbow and makes heavy use of gradients. ![]() It does, however, contrast too strongly with the logos created for the other products, making it look like they are not part of the same product family. The Firefox Browser logo also evolved a little to match the new branding’s illustrative style and colors. The fox is still there, but only showing its tails, and the designers decided to emphasize the swirl movement, which seems to be a great idea. The design process went for the creation of a parent brand to encompass all these products while keeping the fox elements. Beyond a browser, it became a suite of products: Firefox Send to send large files safely, Firefox Monitor to know if your email was part of a data breach, Firefox Lockwise to protect your devices passwords, and of course Firefox Browser, to read Designer Daily (and other websites). In fact, Firefox is not what it used to be anymore. A Necessary Moveĭespite all this love for the old branding, a new design was definitely needed. Many companies have launched failed redesigns and paid a heavy price for it. With millions of users and thousands of people involved in the development of the browser, the attachment to the cute fox (which is actually a red panda) swirling around the world is much bigger than it would be for a regular tech corporation. It’s not an easy task to redesign a successful and loved brand like Firefox.
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